Bobby Parrish is a best-selling cookbook author and creator of the popular YouTube channel FlavCity. Bobby is an authority in the kitchen and a grocery shopping expert. His goal is to help people know exactly what they put in their bodies so they can thrive.

When something is "Bobby Approved", you know it's good and good for you. We've sourced the highest quality ingredients available. Our clean labels are not only easy to read, but highlight what many of the ingredients can do for your body!